Mei Yee Tse

Product/Visual/Web Designer



Tightrope Interactive wanted a design for a maps landing page that people could obtain free maps from through downloading the toolbar.


The goal was to design an informative, straight to the point, visually engaging landing page that encouraged people to get what they needed (i.e. map directions, traffic updates, turn-by-turn directions) by downloading the toolbar.


I decided to use green as a main color. Like the green in a traffic light, green signified “go”. I also chose a rounded sans-serif typeface that conveyed friendliness and ease. Working with the text, the photographs and imagery I chose also informed the user that this landing page was all about obtaining free maps through downloading a toolbar. This design was conceived from scratch and was a brand new landing page design for I worked on all facets of the design from concept, design to coding build out. I worked on the following:

  • Concept
  • Research
  • Sketches
  • Wireframes
  • Visual Design and Branding - colors, typefaces, imagery, logo design and layout
  • Front End Development of landing page in HTML/CSS