Freemaps

Who:

Tightrope Interactive wanted a design for a maps landing page that people could obtain free maps from through downloading the freemaps.co toolbar.

What:

The goal was to design an informative, straight to the point, visually engaging landing page that encouraged people to get what they needed (i.e. map directions, traffic updates, turn-by-turn directions) by downloading the freemaps.co toolbar.

How:

I decided to use green as a main color. Like the green in a traffic light, green signified “go”. I also chose a rounded sans-serif typeface that conveyed friendliness and ease. Working with the text, the photographs and imagery I chose also informed the user that this landing page was all about obtaining free maps through downloading a toolbar. This design was conceived from scratch and was a brand new landing page design for freemaps.co. I worked on all facets of the design from concept, design to coding build out. I worked on the following:

• Concept
• Research
• Sketches
• Wireframes
• Visual Design and Branding - colors, typefaces, imagery, logo design and layout
• Front End Development of landing page in HTML/CSS